I was introduced to Fixomull Stretch whilst on a trecking trip in Australia. It saved my feet from blisters and since retuning I have found another use. I do a serious amount of rowing on an indoor rower. Before I found Fixomull, I had raw patches at the base of my spine. No other tape helped prevent it as it slipped out of place or had no stretch. Two days ago I completed the marathon distance on the rower (3hrs 20mins 19sec) with no trace of a sore patch. I keep some in my sports bag, rucksack and even handbag! Fantastic product.